SUMMIT SCHEDULE

FRIDAY, OCTOBER 18, 2019

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9:30 AM | REGISTRATION & COFFEE

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10:00 AM | Opening Remarks by

Kristin Jordan, Founder of Mannada & CMS

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10:05 AM | Welcome by

Felicia Palmer, Cannaramic Media

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10:15 AM | Additional Welcome by

Jeff Brown, Assistant Commissioner, NJ Department of Health

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10:30 AM | FIRESIDE CHAT

Timothy Seymour, CNBC

Jeanne Sullivan, ArcView 

Join these titans of business and media as they kick off our incredible day of programming to discuss how their experiences in the world of business and business reporting have shaped their view of cannabis coverage and how they continue to set themselves apart as leaders in the cannabis conversation. 

11:00 AM | Q & A

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11:15 AM | WORKSHOP

Dan Adams, The Boston Globe

Boston Globe cannabis reporter Dan Adams will give a practical seminar on covering the fast-moving marijuana beat, beginning with the broad principles that should inform story and source selection and progressing into detailed tips on where to look for juicy stories, unpacking the structures of large marijuana corporations, sniffing out corruption, and making targeted public record requests. Informed by the Globe's groundbreaking Spotlight Team series exposing shady cannabis operators, this presentation will give reporters of all stripes ample motivation and a pragmatic roadmap for pursuing impactful marijuana journalism. 

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11:50 AM | Q & A

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12:00 PM | EXPERT LEARNING

Deep-Dive into the World of Financial Reporting

Debra Borchardt, Green Market Report

While there is great buzz around the "Green Rush" -- experts know that making money in cannabis is complicated and challenging. Join Debra Borchardt, a trusted voice in cannabis finance, while she takes us through the past lessons, present challenges, and future hopes of raising money and staying afloat in the world of marijuana media. 

12:45 PM | Q & A

1:00 PM | LUNCH BREAK

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2:00 PM | PANEL

Pot Podcasting

Moderator: Dan Goldman, The Regulars - Marijuana Today Podcast

Panelists: Lewis Goldberg, Green Rush Podcast

Scott Cecil, Prohibited Podcast

Jan Roberts, New Hemp Times Podcast

Dan Goldman is a legend in grassroots organizing and marijuana reform and host of The Marijuana Today podcast with other "regulars" who are leaders in the world of marijuana business, politics and activism. Join Dan as he leads this star-packed panel in a discussion on how to use the popular medium of podcasting to move your message. 

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2:40 PM | Q & A

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2:45 PM | 15 MINUTE BRAIN BREAK

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3:00 PM | PANEL

Print Media and The Cannabis Revolution

Moderator: Solonje Burnett, Humble Bloom

Panelists: Adrian Farquharson, MARY Magazine

Elana Frankel, Women and Weed

Ronit Pinto, Honeysuckle Magazine

When most media companies are shuttering print projects, there are valuable conversations happening around the renaissance of print media in the age of cannabis. Join this powerful panel as our moderator, Solonje Burnett, leads the conversation about challenges faced and how these dynamic, artful, and principled enterprises are staying afloat.

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3:40 PM | Q & A

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4:00 PM | LEGAL SESSION

Legal Considerations for Cannabis Industry

David Holland, Esq., Holland Litigation & Empire State NORML

With federal prohibition still in full effect, many regulations and restrictions impact the creative freedom of writers, promoters and influencers working in the cannabis space -- especially when it comes to social media outlets. This session will range from theoretical to practical as you learn from one of the country's most respected cannabis law experts.

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4:30 PM | ROUNDTABLE

Innovative Financing in Cannabis Media

Debra Borchardt, Green Market Report

JJ McKay, Fresh Toast

Back by popular demand, Debra will lead a roundtable discussion with a dynamic group of cannabis media innovators who share new and interesting ways to fund media enterprises. This panel is sure to be high-energy, entertaining and thought provoking.  ​

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5:00 PM | Q & A

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5:15 PM | END

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SATURDAY, OCTOBER 19, 2019

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9:30 AM | REGISTRATION & COFFEE

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10:00 AM | Opening Remarks by

Kristin Jordan, Founder of Mannada & CMS

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10:15 AM | FIRESIDE CHAT

Bruce Barcott, Leafly   

James Mann, Greenspoon Marder

Investigative prowess meets high impact litigation in this Fireside chat that will take summit participants on a deep-dive into the Harborside tax appeal litigation. James Mann is the leading attorney in this important case that has high stakes implications for operators in the cannabis industry. 

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10:45 AM | PANEL

Guerilla Tactics & Marijuana Media

Moderator: Scheril Murray Powell

Panelists: Tauhid Chappell, Philadelphia Association of Black Journalists

Daphne Duret, Gatehouse Media

Douglas K. Gordon, Zimmer Global

Gabe Ozbourne, Ganja Beach Radio

This panel will explore the non-traditional journalism strategies available to inform the public about cannabis in the NOW! Each panelists brings a unique perspective on what it takes to shatter stereotypes and create dialogue around progressive cannabis policies. Whether you are interested in print media, radio, television or blogs -- you will take away key insights form this international panel.

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11:20 AM | Q & A

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11:30 AM | PANEL

Out with the Old, In with the New: High Times Case Study

Moderator: Steve Bloom, CelebStoner & Former High Times Editor

Panelists: Jennifer Bernstein, CEO of What Heals All & Former High Times Managing Editor

John Holmstrom, Punk Magazine Co-Founder & Former High Times Publisher 

Steve Gelsi, Senior Reporter for The Deal & Former High Times Freelancer

Founded in 1974, High Times was the first magazine to celebrate cannabis (and other drugs). In recent years, the company's Cannabis Cups have brought in the most revenues but the company, sold in 2017, continues to struggle. What will it take for one of the industry's most formidable brands to survive? 

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12:00 PM | Q & A

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12:15 PM | SPECIAL FEATURE

Ask Me Anything!

With Dale Sky Jones, Executive Chancellor of Oaksterdam University

Perhaps the most well known name in cannabis related business certification and education, Dale Sky Jones will put her incredible cannabis knowledge on display and to very good use when she opens herself up for literally any and every question that summit participants want to ask!

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1:00 PM | LUNCH BREAK

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2:00 PM | PANEL

Dos and Don'ts of Media Relations in the Cannabis Industry

Moderator: Ed Deveaux, Burton Trent

Panelists: Ellen Mellody, Powerplant Global Strategies

Andrew Ward, Bezinga

Join this knowledgeable group of media professionals as Ed Deveaux, one of New Jersey's leading cannabis lobbyists, leads a discussion on how to interact and influence in the unique landscape of cannabis media. Panelists will share insights as well as tough lessons learned in order to give attendees an expert's view on what to do (and not do!) in order to execute your goals in the world of marijuana media. 

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2:45 PM | Q & A

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3:00 PM | PANEL

Media Frenzy & Cannabis Regulation

Chloe Aiello, Cheddar

Mona Zhang, Politico

Nushin Rashidian, Cannabis Wire

This panel discussion will explore the role media coverage plays in influencing regulatory decisions, including the recent concerns about vaping and home grown cannabis. 

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3:40 PM | Q & A

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3:45 PM | ROUNDTABLE

Using Your Influence Workshop

Sirita Wright, Estrohaze

Shaleen Title, Commissioner 
Massachusetts Cannabis Control Commission

Imani Dawson, MJM Strategy

Everyone wants to be an influencer, but just because you want to influence does not mean that you can make an impact. Join these trail-blazing women while they share their experiences of using social media to make change. Sirita & Imani will focus on building and monetizing a brand while also maintaining your integrity. Shaleen will discuss how to influence policy changes through the powerful and accessible tools of social media. 

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4:20 PM | Q & A

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4:30 PM | END

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