CMS 2019: FOLLOW THE MONEY
October 18 + 19
FIRESIDE CHAT #1
Timothy Seymour, CNBC
Jeanne Sullivan, ArcView
Join these titans of business and media as they kick off our incredible day of programming to discuss how their experiences in the world of business and business reporting have shaped their view of cannabis coverage and how they continue to set themselves apart as leaders in the cannabis conversation.
DAN ADAM'S WORKSHOP
Dan Adams, The Boston Globe
Boston Globe cannabis reporter Dan Adams will give a practical seminar on covering the fast-moving marijuana beat, beginning with the broad principles that should inform story and source selection and progressing into detailed tips on where to look for juicy stories, unpacking the structures of large marijuana corporations, sniffing out corruption, and making targeted public record requests. Informed by the Globe's groundbreaking Spotlight Team series exposing shady cannabis operators, this presentation will give reporters of all stripes ample motivation and a pragmatic roadmap for pursuing impactful marijuana journalism.
DEEP-DIVE INTO THE WORLD OF FINANCIAL REPORTING
Debra Borchardt, Green Market Report
While there is great buzz around the "Green Rush" -- experts know that making money in cannabis is complicated and challenging. Join Debra Borchardt, a trusted voice in cannabis finance, while she takes us through the past lessons, present challenges, and future hopes of raising money and staying afloat in the world of marijuana media.
Moderator: Dan Goldman, The Regulars - Marijuana Today Podcast
Panelists: Lewis Goldberg, Green Rush Podcast
Scott Cecil, Prohibited Podcast
Jan Roberts, New Hemp Times Podcast
Dan Goldman is a legend in grassroots organizing and marijuana reform and host of The Marijuana Today podcast with other "regulars" who are leaders in the world of marijuana business, politics and activism. Join Dan as he leads this star-packed panel in a discussion on how to use the popular medium of podcasting to move your message.
PRINT MEDIA AND THE CANNABIS REVOLUTION
Moderator: Solonje Burnett, Humble Bloom
Panelists: Adrian Farquharson, MARY Magazine
Elana Frankel, Women and Weed
Ronit Pinto, Honeysuckle Magazine
When most media companies are shuttering print projects, there are valuable conversations happening around the renaissance of print media in the age of cannabis. Join this powerful panel as our moderator, Solonje Burnett, leads the conversation about challenges faced and how these dynamic, artful, and principled enterprises are staying afloat.
LEGAL CONSIDERATIONS FOR CANNABIS INDUSTRY
David Holland, Esq., Holland Litigation & Empire State NORML
With federal prohibition still in full effect, many regulations and restrictions impact the creative freedom of writers, promoters and influencers working in the cannabis space -- especially when it comes to social media outlets. This session will range from theoretical to practical as you learn from one of the country's most respected cannabis law experts.
INNOVATIVE FINANCING IN CANNABIS MEDIA
Debra Borchardt, Green Market Report
JJ McKay, Fresh Toast
Back by popular demand, Debra will lead a roundtable discussion with a dynamic group of cannabis media innovators who share new and interesting ways to fund media enterprises. This panel is sure to be high-energy, entertaining and thought provoking.
FIRESIDE CHAT #2
Bruce Barcott, Leafly
James Mann, Greenspoon Marder
Investigative prowess meets high impact litigation in this Fireside chat that will take summit participants on a deep-dive into the Harborside tax appeal litigation. James Mann is the leading attorney in this important case that has high stakes implications for operators in the cannabis industry.
GUERILLA TACTICS & MARIJUANA MEDIA
Moderator: Scheril Murray Powell
Panelists: Tauhid Chappell, Philadelphia Association of Black Journalists
Daphne Duret, Gatehouse Media
Douglas K. Gordon, Zimmer Global
Gabe Ozbourne, Ganja Beach Radio
This panel will explore the non-traditional journalism strategies available to inform the public about cannabis in the NOW! Each panelists brings a unique perspective on what it takes to shatter stereotypes and create dialogue around progressive cannabis policies. Whether you are interested in print media, radio, television or blogs -- you will take away key insights form this international panel.
OUT WITH THE OLD, IN WITH THE NEW: HIGH TIMES CASE STUDY
Moderator: Steve Bloom, CelebStoner & Former High Times Editor
Panelists: Jennifer Bernstein, CEO of What Heals All & Former High Times Managing Editor
John Holmstrom, Punk Magazine Co-Founder & Former High Times Publisher
Steve Gelsi, Senior Reporter for The Deal & Former High Times Freelancer
Founded in 1974, High Times was the first magazine to celebrate cannabis (and other drugs). In recent years, the company's Cannabis Cups have brought in the most revenues but the company, sold in 2017, continues to struggle. What will it take for one of the industry's most formidable brands to survive?
ASK HER ANYTHING!
With Dale Sky Jones, Executive Chancellor of Oaksterdam University
Perhaps the most well known name in cannabis related business certification and education, Dale Sky Jones will put her incredible cannabis knowledge on display and to very good use when she opens herself up for literally any and every question that summit participants want to ask!
DOS AND DON'TS OF MEDIA RELATIONS IN THE CANNABIS INDUSTRY
Moderator: Ed Deveaux, Burton Trent
Panelists: Ellen Mellody, Powerplant Global Strategies
Andrew Ward, Bezinga
Join this knowledgeable group of media professionals as Ed Deveaux, one of New Jersey's leading cannabis lobbyists, leads a discussion on how to interact and influence in the unique landscape of cannabis media. Panelists will share insights as well as tough lessons learned in order to give attendees an expert's view on what to do (and not do!) in order to execute your goals in the world of marijuana media.
MEDIA FRENZY & CANNABIS REGULATION
Chloe Aiello, Cheddar
Mona Zhang, Politico
Nushin Rashidian, Cannabis Wire
This panel discussion will explore the role media coverage plays in influencing regulatory decisions, including the recent concerns about vaping and home grown cannabis.
USING YOUR INFLUENCE WORKSHOP
Sirita Wright, Estrohaze
Tanya Osborne, Women Grow
Imani Dawson, MJM Strategy
Everyone wants to be an influencer, but just because you want to influence does not mean that you can make an impact. Join these trail-blazing women while they share their experiences of using social media to make change. Tanya & Imani will focus on building and monetizing a brand while also maintaining your integrity. Sirita will discuss how to influence policy changes through the powerful and accessible tools of social media.
9/30/19 PRESS RELEASE
For Immediate Release
Top Media to Define the Future of Cannabis Industry at Mannada Cannabis Media Summit: Follow the Money in NYC
Leaders in Mainstream and Cannabis Media Speak to the Evolution of Billion Dollar Sector and What’s Next in 2020
(September 25, 2019) NEW YORK, NY - As New York, New Jersey and Connecticut investigate how best to legalize cannabis in 2019 and millions of investment dollars investments pour into companies vying for space in an increasingly crowded U.S., hundreds of industry-leading mainstream and cannabis media journalists, professionals and companies will gather at the Mannada Cannabis Media Summit: Follow the Money, which will be held in New York City from Friday, October 18 to Saturday, October 19, 2019.
With a focus on the millions pouring into the cannabis space by big business and investors and how it shapes the industry, the two-day-long event explores;
● how to raise money and build a media company;
● the nostalgic rise of print journalism;
● how to write about and ethically cover the cannabis industry;
● updates and big-picture trends for the future;
● how cannabis reporting changes public perception;
● being a responsible public relations professional;
● cannabis-specific issues in financial reporting;
● and many other topics.
“The media plays a crucial role in shaping how the public understands key issues, including cannabis legalization,” said Mannada Founder and Senior Counsel to Greenspoon Marder Kristin Jordan. “Journalists are our first line of defense against out of control corporations, unethical business and outdated, draconian federal cannabis policies. We couldn’t be more excited to have some of the cannabis industry’s top writers, publicists and business people to help uncover why this new beat is important to business, policy and politics, social justice, economics and culture.”
Program highlights include CBNC’s Timothy Seymour on his personal experience in the world of business and business reporter, Dan Adams, the Boston Globe’s first dedicated cannabis reporter on exposing shady cannabis operators informed by the Globe's
groundbreaking Spotlight Team series, insights from Massachusetts Cannabis Control Commissioner Shaleen Title, Debra Borchardt, the co-founder of Green Market Report, on new and interesting ways to fund media enterprises and New Jersey State Assemblyman Jamel Holley on an update of legalization efforts in his home state among others.
“I've been to about a million marijuana conferences — but the Cannabis Media Summit is my favorite event of the year,” said Boston Globe Cannabis Writer and “This Week in Weed” Author Dan Adams. “It's the only forum where marijuana journalists and other media professionals can share information on how to cover and communicate about the marijuana movement and the industry that's rapidly growing out of it. Kristin and her team always recruit an inclusive lineup of accomplished speakers who push me to look deeper and consider new perspectives — the kind of wisdom I can't wait to share with my readers.”
Cannabis Media Summit panelists and presenters are pioneers of cannabis journalism, business and public relations including, Jeanne Sullivan of ArcView; Sirita Wright of Estrohaze; Andrew Ward of Benzinga; Adrian Farquharson of Fresh Media Inc (MARY Magazine); Powerplant Global Strategies Senior Vice President Ellen Mellody; Tauhid Chappell of Philadelphia Association of Black Journalists; and Steve Gelsi of The Deal, to name a few.
The Cannabis Media Summit will be held at Jay Suites, 15 W 38th St, New York, NY 10018. Tickets are $249 per person. For more information or to purchase tickets, please visit https://www.cannabismediasummit.com.
Powerplant Strategies firstname.lastname@example.org 845-200-5249